UX/UI design
searching systems
and analysis
2024
About
Design process
Research
Prototyping
Overview
Persona Jet
Persona Jet is a project by the Persona Travel tourism holding, which has specialized in premium and business travel solutions since 1996.
The company organizes flights on individual routes for one or multiple passengers, as well as medical flights, group charters, and cargo air transportation.
Client flights are operated on aircraft of all types to destinations worldwide.
The company organizes flights on individual routes for one or multiple passengers, as well as medical flights, group charters, and cargo air transportation.
Client flights are operated on aircraft of all types to destinations worldwide.
1
Competitive analysis
Target audience analysis
Persona creation
User stories and hypothesis development
2
Wireframing
Mobile adaptation
Design system creation
3
Collecting feedback from beta testers
About
Design process
Research
Prototyping
Overview
Product hypotheses
If the search requires a minimal number of mandatory fields and supports a quick start, the time to the first result will decrease, and the likelihood of completing a request will increase
If comfort and privacy parameters are clearly displayed in search results, users traveling with children will make decisions faster
If instant consultation options (chat or quick request) are integrated into the search experience, user trust and conversion to inquiries will increase
Target audience research was conducted, and based on the findings, two personas were identified. User stories and hypotheses were developed according to their needs
About
Design process
Research
Prototyping
Overview
User interviews with potential service users were also conducted; however, the final decision was based on the option preferred by the client
Concept Two
At this stage, detailed wireframes of two alternative search system concepts were created for the client to choose from.
Concept One
About
Design process
Research
Prototyping
Overview
Searching pages and mobile adaptations
In this project, I aimed to solve the issue of service quality and help users not only choose a flight, but also customize key parameters such as the number of seats on the aircraft, return flight options, and jet brand. This approach increased lead conversion by 30% and average time spent on the site by 40%. Users can now see available jets for booking in real time, make decisions faster, and easily contact a manager to proceed with the booking.
About
Design process
Research
Prototyping
Overview
ekaterina shprints
