2025
A client requested to redesign the hero section of their marketing agency’s website from a UI perspective. After reviewing the site, I concluded that the optimal solution would be to introduce a slider featuring current offers and past business events organized by the company for dentists. The brand’s color palette was applied, animations were added, and client-provided photography was used.
Startsmile Agency
Startsmile Group
Client
Previous design felt flat, outdated, and lacked informative value. It failed to capture users’ attention or encourage them to stay on the site and explore further content
Problem
The goal was to introduce more creativity, exclusivity, and stronger branding, as the hero section represents the face of the website
Task
Redesign the website based on the client’s requirements, create a design that stands out from competitors, and make it as informative as possible
Solution
Before
After
In this project, I focused more on creative execution than on analytical work. The addition of animated element transitions became a competitive advantage for the company’s website, as similar technologies are rarely used by competitors. As a result, the average time users spent on the site increased, the number of incoming leads grew, and users became more interested in the agency’s web development services
Overview
ekaterina shprints
