CASE 05 / 2026
UX/UI design – multipage website
DR. ZHAKOV
15 pages × 2 platforms
Role
Lead UX/UI: three style options and 30 layouts
Agency
Startsmile Agency – a dental marketing agency
Task
A website from scratch for Dr. Zhakov’s digital dentistry, Tver
Platforms
Desktop · Mobile
01
– Task
A website from scratch for a clinic that treats patients with high-tech equipment. Dr. Zhakov is a strong doctor and manager, and the site needed to be the same: clear, easy to understand and working.
Clinic
Digital dentistry: the best diagnostic tools, two locations in Tver
Scope
15 pages, each in desktop and mobile
Focus
Booking from any screen; doctors and before/after cases up front
15
page types
30
layouts: desktop and mobile
2
platforms
1
visual system for the whole site
02
– Visual language
Blue, air and line icons
calm, like a good clinic
The clinic’s brand identity set the frame. Within it I offered three options, and the client chose this one. Large type and clear blocks: everything is clear at first glance.
Navy
#0E2E73
Deep navy
#0A2C68
Light blue
#DFEDFF
White
#FFFFFF
Aa
Site typeface
Roboto Flex
One sans serif for headings and text
Service icons
Line icons in the brand colour
03
– Homepage
Homepage
The homepage was the hardest: the site was built from scratch, and this is where the style of all the other pages was decided.
Desktop · 1920
Mobile · 320
04
– All pages
14 more pages in the same system
02
Services
03
Service page
04
Doctors
05
Doctor profile
06
Before and after
07
Case page
08
Offers
09
Offer page
10
Prices
11
Reviews
12
About the clinic
13
Contacts
14
Careers
15
Tax deduction
15
pages including the homepage – and each has a mobile version
05
– Key pages
Doctor and service
The two pages that most affect the decision to book: who will treat you and how exactly.
Doctor profile
Service page
06
– Mobile version
Every page – in mobile too
320 px – and it all fits
Menu
Services
Doctors
Prices
Before and after
07
– Results
What came out of it
The site is live at dr-zhakov.ru, booking requests are coming in, the client is happy – we delivered on time. And I took away a simple idea: complex isn’t always good. The layout was so clear that the developer didn’t have a single question.
01
The whole site
15 page types and 30 layouts in a month – from the homepage and services to careers and tax deductions.
02
One system
Blue palette, one typeface, line icons and repeating blocks. From the UI kit, the header, footer and mobile menu were enough.
03
Booking is always close
The booking form and contact button repeat across pages, so a patient can book at any moment.
04
Trust up front
Doctors, before/after cases, ratings and licences are on the homepage.
08
– Contacts
For questions and collaboration – kateshprints@gmail.com
Thanks for watching!
Telegram
Instagram
Project
Dr. Zhakov × Startsmile Agency
Next
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